Make-A-Wish International has the unique ability to transform a child’s and his or her family’s life during some of the most difficult trials of critical illness. We tapped the world’s only “Shadowologist” Vincent Bal to shine a light on the donor’s ability to truly make a difference for critically ill children around the world. By juxtaposing everyday medical objects found in our Wish Kids’ surroundings with whimsical illustrations that represent their dreams, we were able to uniquely capture the magic of their imaginations and show how a wish can change their perspective on their illness. All of the wishes used in these ads are from real wish kids around the world.