An outdoor icon gets a reboot. On the inside, we’re all outsiders and if it’s outside, we’re all in.

Make-A-Wish International has the unique ability to transform a child’s and his or her family’s life during some of the most difficult trials of critical illness. We tapped the world’s only “Shadowologist” Vincent Bal to shine a light on the donor’s ability to truly make a difference for critically ill children around the world. By juxtaposing everyday medical objects found in our Wish Kids’ surroundings with whimsical illustrations that represent their dreams, we were able to uniquely capture the magic of their imaginations and show how a wish can change their perspective on their illness. All of the wishes used in these ads are from real wish kids around the world.

A new rally cry for a century old brand.

The Client: Greenpeace

The Brief: Bring attention to the poor practices and human rights abuses that exist in the tuna fishing industry and provide people with an avenue to learn more and take action. 

The Idea: Show that it’s not just tuna, it’s a choice to stand against the mistreatment of workers and the destructive fishing practices that are decimating our oceans. 

Accolades: One Show Silver Pencil: Print and Outdoor, Lürzer's Archive: Vo. 2, 2016, Creativity feature.

We established a global travel experience site as the enabler of doing.

Print campaign for the launch of Reese’s Ice Cream

Every day, hundreds of little acts of kindness happen at Chick-fil-A. We took inspiration from two real-life little things and made them big in 4 markets across the U.S. through a series of branded activations.

L.L.Bean is synonymous with the outdoors and legendary quality. For their 2019 Fall/Winter campaign our challenge was to focus more on the product, so we created a CGI product-world highlighting every stitch while a transition into a live-action vignette showed the product as it was meant to be experienced: in the outdoors. The result was their most successful holiday sale season ever.

CarGurus gives you the power to make the most informed decision when it comes to buying or selling a car. We show up in some unexpected places to demonstrate our smarts.

While 2020 was a year marked by uncertainty, one thing was certain, people were spending ALOT more time at home. We created a series of spots thanking frontline workers and celebrating what our homes can become. All of these spots were produced completely remotely — a new challenge for our clients and our creative team.

We helped Samsung launch the Galaxy Tab in the fall of 2010. Feel Free to Tab was an integrated platform featuring a youtube video contest, rich media banner units and broadcast tv.

During JFK’s time in the White House, he put his children on display to promote an idealized image of American values, while Mrs. Kennedy quietly struggled to create a sheltered sense of normalcy. The JFK Presidential Library and Museum’s first new exhibit in years, First Children in the Kennedy White House, shows both sides of the story through the lens of Caroline and John Jr.

How do you make composting more top of mind? You give people a friendly reminder to “chuck it in the bucket”. We helped spread the word (and the compost) for Garbage to Garden by demonstrating the benefits of compost using some unconventional tactics.

FairPoint is a telecommunications company that found itself in a tough spot after some massive PR issues. They needed to overcome negatives while going against two of the biggest names in telecommunications, Time Warner Cable and Comcast. While the term “bundle” is widely used in the world of telecommunications when referring to the packaging of two or more products, no company has owned the term. With help from Henson Studios we brought the "Bundle" to life. This furry, adorable creature embodies the FairPoint product attributes—Bundle is fast, reliable and entertaining, and perfect for cuddling with on the couch.

Northern New Englanders weren’t aware of The Salvation Army’s breadth of year-round services, like homeless shelters and rehabilitation centers. They were simply “the guys ringing bells during the holidays.” It was our job to change this perception … with an advertising budget of zero. They didn’t have a budget for advertising because 83 cents of every dollar donated goes directly to the people who need it most. An impressive number in the nonprofit world. We decided to embrace this message and create the first true community campaign.

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. Businesses became the medium. And any space was potential ad space. Storefronts became outdoor advertising. Dirty cars became mobile billboards. Rocks and mirrors were point-of-sale ads. And ordinary pizza boxes, coffee sleeves and retail bags turned into branded content. The campaign brought a community together. And it did a lot of good for an organization that is “Doing The Most Good.”

CW: Mike Irvine