I recently collaborated with Branch, a leading workforce payments platform to undertake a brand refresh. Known for its speed, flexibility, and innovation, Branch is revolutionizing payment solutions for businesses and enables them to attract and retain talent while empowering individuals with instant access to their earnings. As part of this project my team and I created a refreshed brand identity and design tool kit to help bring clarity and consistency to Branch internal and external communications and help them stand out in a crowded payments marketplace.
The Branch brand identity was completely revamped, with a new website design, app look/feel, color palette, icon system, typography, photography library and brand voice. The goal was retain a clean and modern look that reflects the cutting-edge technology and innovative features that Branch offers its customers — but infuse it with humanity which the old brand standards had been missing. The result is a brand identity that now unleashes the emotional power of Branch, forging lasting connections that transcend transactions.